Showing Up Is Great, But Being Seen Is What Counts
We know that you’ve focused on building and growing your Shopify store, but if you’re not currently using Google Shopping, you’re one step behind your competitors. So let’s start out by looking at what google shopping is and why you should use it. Google Shopping creates the results that populate at the top of the google page when someone searches for a product.
The item is displayed with a photo, a price, and a description. Humans are visual creatures, so even though you may have great SEO built your site and it may populate a top result to a google search, having your item displayed visually is even more important. Not only should you use Google Shopping because it pulls on our visual nature, but because of how widely used Google is, it will get you closers to thousands of potential customers that may have never known about your brand. Luckily for you, getting set up on Google Shopping is simple.
Here’s how to do it: First, you’ll need to download the google app on your Shopify storeBe sure to have your mailing address, phone number, and email added to your shop, to ensure you’ll be accepted by google shoppingYou’ll also need to add some basic information to set up a merchant center account, so be sure to have that ready.
Once you’re in the app, you’ll see that the product in your shop will be synced with Google - Before listing products, Google will need to approve your product, so this page is also where you’ll see if a product has or hasn’t been approved. If it’s not approved, it’s usually because the terms you use to describe variants may be different from google. Luckily, the app will give you a reason for denied approval, so making these changes is simple.
When you’re adding your products, be sure to provide as much information as possible, in order to increase the frequency of your products populating for a google search. Once your products are added, you’ll want to set up the google ads, to make sure your great products are consistently at the top. Thanks for tuning in this week as we discussed the important growth opportunity that is Google Shopping.
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